Behavioral Health · Oil & Gas · Permian Basin

The people who power the world deserve someone in their corner.

AwakeWork delivers stepped-care holistic wellness to blue-collar workers. The solution is embedded in the employer relationship, with clinical aspects billed through insurance, and built for real work environments.

Request a Demo Learn More

The oil field takes everything you've got. But when you're struggling, there's no one to call and no time to make the call anyway.

— Permian Basin operator, West Texas

4×Higher suicide rate in O&G vs. general population

$50K+Cost to replace one skilled field worker

78%Of workers say EAPs don't meet their needs

$300BAnnual US economic toll of workforce mental health

The Problem

Mental health care was never built for the field.

Office workers got Headspace and Calm. The roughneck on a 14-day hitch got nothing.

01 / Access

No Care in the Field

Remote sites, rotating shifts, and no-cell-service environments make traditional support completely inaccessible for the workers who need it most.

02 / Culture

Stigma Runs Deep

In an industry built on toughness, asking for help is career risk. Workers need a culturally competent entry point — not a 1-800 number on a break room flyer.

03 / Economics

Employer Blind Spot

Untreated mental health costs operators in accidents, absenteeism, and turnover — yet most have no solution beyond an EAP with a 3% utilization rate.

04 / Infrastructure

No Stepped-Care Bridge

There's no path from "I'm not happy" to real care for these workers. The gap between an EAP and a hospital — or a pink slip — is where people fall through and don't come back.

The Solution

Peer support infrastructure that meets workers where they are.

AwakeWork is the holistic wellness layer for the workforce — distributed through operators, with clinical aspects billable through insurers, navigated by peers who've lived it.

👷

TeamWork Layer

Team optimization requires self-actualized members led by a skilled leader — communication, training, and camaraderie. Team leader dashboard tracks goals, obstacles, and member development.

Team-success

🤝

Peer Support Layer

Professional peer specialists, often former workers, are embedded with the workforce via the app to build trust, identify goals and obstacles, and help the worker navigate toward solutions.

Human-first

📱

Digital Triage Platform

Always-on AI Scout serves as a holistic wellness support guide and assists with check-ins, mood tracking, and mental wellness tools built for shift workers — included with the app.

Always-on access

🩺

Clinical Session Access

Licensed therapist sessions for workers who need more — insurance-billed via Current Procedural Terminology (CPT) codes.

Insurance-billable

How It Works

From deployment to outcomes in three phases.

AwakeWork plugs into your existing safety and HR infrastructure. No rip-and-replace.

Operator Deployment

Employers enroll through ISN, Veriforce, or direct contract. Workers onboard via QR code at the worksite — no downloads, no barriers.

Distribution

Peer Navigation

Trained peer support specialists conduct regular check-ins, assess needs, and route workers to digital tools or clinical sessions — the right level of care, every time.

Care delivery

Outcomes & ROI

Operators get anonymized aggregate reporting on utilization and cost avoidance. Insurers receive documented clinical outcomes tied to CPT code billing.

Revenue & reporting

The Team

Built by operators who know the industry from the inside.

Network depth in the Permian Basin, professional rigor in peer support, and enterprise revenue expertise — under one roof.

Co-Founder

Pat Brown

CEO

Deep-rooted Permian Basin operator with direct relationships across upstream operators and safety contractors. Leads employer distribution and community trust-building on the ground.

Co-Founder

Jenn Brown

Director of Peer Support

Professional peer support specialist behind AwakeWork's evidence-based stepped-care model. Responsible for training standards, compliance, and care quality.

Co-Founder

Jonathan Ferguson

SVP Partnerships

Zero-to-exit revenue operator with 10+ years scaling SaaS and AI companies across automotive, telecom, and enterprise verticals. Architect of AwakeWork's GTM and partnership strategy.

Get In Touch

Ready to protect your workforce?

Whether you're an operator looking to reduce turnover and accidents, an investor exploring behavioral health infrastructure, or a health system seeking a distribution partner — we want to hear from you.

✉️

Email Usjonathan@awakeworkapp.com

🔗

LinkedInlinkedin.com/company/awakework

📅

Book a Demo30-minute intro call via Calendly